Social Psychology Network

Maintained by Scott Plous, Wesleyan University

Cindy McPherson Frantz

Cindy McPherson Frantz

  • Media Contact
  • SPN Mentor

I am a social and environmental psychologist. My research focuses broadly on humans’ relationship with the natural world, with an emphasis on promoting sustainable behavior. Past research in collaboration with Steve Mayer suggests that both individuals and the environment benefit when people feel connected to the natural world. With colleagues in environmental studies I study the potential for feedback technology ( ) to encourage conservation behavior, connect humans back to the natural world, and promote systems thinking. I also direct the Community Based Social Marketing Research Project, a collaborative research program between faculty, students and staff to develop, test and promote behavior change programs that reduce Oberlin College’s carbon emissions.

Primary Interests:

  • Aggression, Conflict, Peace
  • Causal Attribution
  • Helping, Prosocial Behavior
  • Intergroup Relations
  • Interpersonal Processes

Journal Articles:

  • Frantz, C. M. (2006). I AM being fair: Naive realism and the backfiring effect of fairness motivation in conflicts. Basic and Applied Social Psychology.
  • Frantz, C. M., & Bennigson, C. (2005). Better late than early: The influence of timing on apology effectiveness. Journal of Experimental Social Psychology, 201-207.
  • Frantz, C. M., Cuddy, A., Burnett, M., Ray, H., & Hart, A. (2004). A threat in the computer: The Race Implicit Association Test as a stereotype threat experience. Personality and Social Psychology Bulletin, 30, 1611-1624.
  • Frantz, C. M., & Janoff-Bulman, R. (2000). Considering both sides: The limits of perspective-taking. Basic and Applied Social Psychology, 22, 32-41.
  • Frantz, C. M., Mayer, F. S., Norton, C., & Rock, M. (2005). There is no “I” in nature: The influence of self awareness on connectedness to nature. Journal of Environmental Psychology.
  • Frantz, C. M., & Seburn, M. (2003). Are argumentative people better or worse at seeing both sides? Journal of Social and Personal Relationships, 20, 565-573.
  • Mayer, F. S., & Frantz, C. M. (2004). The Connectedness to Nature Scale: A measure of individuals’ feeling in community with nature. Journal of Environmental Psychology, 24, 504-515.
  • Mayer, F. S., Frantz, C. M., Bruehlman-Senecal, E., & Dolliver, K. (2009). Why is nature restorative? An integration of two competing explanations. Environment and Behavior.

Courses Taught:

  • Advanced Statistics
  • Community Based Social Marketing
  • Social Psychology
  • The Psychology of Social Conflict

Cindy McPherson Frantz
Department of Psychology
Oberlin College
120 West Lorain Street
Oberlin, Ohio 44074
United States

  • Phone: (440) 775-8499
  • Fax: (440) 775-8356

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